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While doing a bit of research followup to my post on Heathen Support for Earth Day I came across a great environmentally sound idea they are trying in Norway.  Where, by the way, they have some of the most fabulous women.  Second only to those from Sweden.  Yes, I am sucking up to the wife just in case she is reading this.  Anyway, these enterprising Norwegians, in their ongoing efforts to keep the planet clean, have come up with a novel idea.  

Yes, it is wine in a box, a great reason to point you to this other ’in a box’ video. More importantly for each box of wine a consumer purchases the distributor is buying CO2 credits.  The more the Norwegians drink, the better the environment will be.  

Just think what would happen if Budwiser started a campaign like that over in Nascar.  Al Gore might need to find a new job.